Further Growth

SOL MELIÁ VACATION CLUB SETS SIGHTS ON FURTHER GROWTH:
INTERNATIONALLY-BRANDED CLUB PRODUCT HAS WINNING FORMULA

ORLANDO, Florida – Just two years after opening its Orlando corporate offices in 2004 and starting with three properties, Sol Meliá Vacation Club (SMVC) is rapidly expanding with a current total of 15 member resort locations, 17 international sales locations and four more resorts slated to open by the end of 2007 in Latin American, the Caribbean and Europe. The company achieved a milestone with $100 million in revenues in 2006, doubling revenues over the same period the previous year and reaching some of the highest industry profit margins.

“It all began with an aggressive goal to become a leader in the leisure lifestyle real estate category, with our internationally-branded club product,” said Alain Grangé, Chief Executive, Sol Meliá Vacation Club and the Leisure Real Estate division. “As a branded company, we have the power of the Sol Meliá name and organization supporting us, and a clear responsibility to develop and execute a product that meets or exceeds high standards of service and quality.”

Great Beginnings:

Sol Meliá Vacation Club and the Leisure Real Estate division are part of Spain-based Sol Meliá Hotels & Resorts, a 50-year-old international hospitality company with more than 350 hotels in over 30 countries on five continents. SMVC members enjoy the best of both worlds: all amenities of a world-class resort, plus the value, flexibility and choice that vacation membership offers. They have the flexibility to save their vacation time from one year to the next, borrow from future vacation years, divide vacation time into shorter getaway or nightly stays or exchange for airfare, car rental, cruises, stays at any Sol Meliá hotel or resort, or exchange for affiliated resorts worldwide.

International Vacation Membership For The Entire Family:

An international shared vacation membership club, Sol Meliá Vacation Club truly provides members a “home anywhere in the world”. The typical SMVC member is a family seeking a lot of space, convenience, an endless array of activities, top-quality services, and flexibility to personalize their vacations. Sometimes they bring the extended family on vacation, including grandparents and grandkids, or they pass along their membership use to other family members, or they like to take several romantic get-a-ways as a couple. Whatever their vacation vision, an SMVC member provides the stat-of-the-art way to make it happen.

SMVC members enjoy the spacious multi-bedroom accommodations with separate living rooms, dining/kitchen area, outdoor patio many with hot tubs, internet access, plasma TV with satellite and DVD player. Exclusive in-room and on-property amenities and services include; daily housekeeping, room service, gourmet restaurants, world-class golf, luxury spa facilities, full-service casinos, organized activities, and entertainment for children and adults alike.

Location, Location, Location:

Sol Meliá Vacation Club members can stay in their choice of more than 15 home resorts in exotic locations such as Cancun, Cozumel, and Puerto Vallarta in Mexico, as well as Puerto Rico, the Dominican Republic, Panama and the Canary Islands, Spain. By late 2007, there will also be new SMVC resorts in existing locations such as Punta Cana and the Canary Islands, plus brand new location such as Guanacaste, Costa Rica. In addition, Members can enjoy Club accommodations at other Sol Melia hotels in other high demand destinations throughout Europe including; England, France, Germany, and Italy.

Easy, Flexible And Options Galore:

Each SMVC member purchases a “home resort” offered in week increments to have the security of a guaranteed, tangible product. However, members also have the flexibility to change how that vacation looks through a currency system that provides options. These SMOptions (as referred to in the company) give members the ability to make their vacations shorter or longer, to change the time of year, the type of accommodations they use, and the places for their vacations.

If SMVC members don’t use all of the currency in one year, it rolls over automatically to the next year. If they need more currency in the current year, they can borrow from the next. Just about any type of vacation a member can envision can be created within this cutting edge, state-of-the-art membership.

“The lifestyle and experience we offer with Sol Meliá Vacation Club membership features an ease of vacationing, and flexibility with endless options of luxury resorts, upscale services and activities, and exotic locations,” Grangé added.

A Growing And Expanding Leisure Lifestyle Concept:

Exotic destinations, designer-appointed luxury suites, exclusive services and unforgettable leisure experiences are all standard benefits for SMVC Members. But there’s more…

The full lifestyle concept will provide Members with an entire life cycle of leisure lifestyle experiences to meet their ever changing needs; starting with vacation club membership, and progressing to fractional and then full ownership. The variety of vacation experiences will provide ongoing flexibility and lifestyle choices such as catered and planned reunions or weddings, in-country club facilities and events, concierge, butler and chef service, plus; airfare, private plan usage, cruises, car rental and more.

For more information on Sol Meliá Vacation Club, call (407) 370-3671 or visit www.smvc.com

Contact:

Kathy Hernandez
Kathy Hernandez & Associates
2567 Porterview Way, Orlando, FL 32812
kathy@khapr.com
407-381-0428 | www.khapr.com